How to upgrade your eCommerce website?

When creating our own trading platform on the Internet, we can forget about the fact that the relevance of availability is almost the most important nuance that your customers pay attention to. The person who places an order with you and does not receive it due to the fact that the site showed the wrong price or availability in stock will most likely never become your client.

At the same time, competitors, who have everything in order with the assortment, will make a profit. So, we have a task to process the price lists of suppliers of goods and not just analyze them, but link them to your engine.

To work with goods and their prices, we need an excel. It would seem that everything has been decided, we take a couple of prices and begin to reduce them, product to product, price to price. Excel’s standard functions will be able to help you choose the best or average price and understand from which supplier and which product to Woocommerce to Magento migration.

How to Make eCommerce Website User-friendly? - Expert Tips

Presentation of goods on the marketplace

First, you need to find the optimal platform for the presentation of goods and services. The trading platform can be:

  • your own company website or landing page;
  • page on Facebook, Instagram, and other social networks;
  • online store Amazon, eBay, Etsy, AliExpress.

The choice of site depends on the size of the company and the niche. For example, it is easier for a small business to start with social networks, because they provide the necessary functionality for promoting goods among users of this social network. And if you have established the production of several products, you can create your own store on Amazon. It is worth creating your own site if you will sell a lot of goods, for example, clothes and shoes, for convenient sorting, presentation of promotions, discounts, and more.

If you want to promote multiple products or a training course, create a landing page in Magento. The service provides a convenient constructor for a mobile landing page, an online store, and a multi-link for Instagram. You don’t need to know the code for this. With the help of a visual designer, you add the necessary elements to the layout of your future landing page and edit them to your liking. If you don’t want to create a landing page from scratch, use ready-made templates. The service is absolutely free.

Below you can see the process of creating a landing page in SendPulse. We have chosen a ready-made template to which you can add elements from the left panel and edit their design using the right panel.

Choosing web design tools

Once you’ve developed your business plan and are ready to focus on your new online business, it’s time to start building your eCommerce website. The first step is to choose the tools you want to use to design and code your site.

You can start from scratch and code everything by hand, but this requires a good knowledge of HTML, PHP, MySQL, and other programming languages. To cut the learning curve, you can invest in web design software like Adobe Dreamweaver or Microsoft Expression Web. Depending on which version you buy, these programs can run anywhere from $ 50 to $ 300. If you don’t have the budget to spend on software, there are also several free open source options to choose from, including KompoZer and BlueGriffon (formerly Nvu). While they may not offer all the sophisticated features that paid software does, these open-source programs are still powerful and easy to use.

Everyone loves different web tools for different reasons, so it’s hard to say which one will be the best program for Magento performance optimization. However, there are some key elements that you should look for in any software.

An easy-to-use interface is important, especially if you are less familiar with HTML and prefer to work with a WYSIWYG application (what you see is what you get). WYSIWYG HTML editors allow you to design your site by clicking and dragging elements and inserting text and links just like in a word processing program. While you are developing your site, the WYSIWYG editor will generate HTML code for you. Many of these editors will allow you to switch between visual layout and site code, giving you the flexibility to customize your HTML to see how it affects the page layout, and vice versa.

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