Instagram is a perfect platform to promote products and services. The app gives you free access to more than 1 billion accounts and a great number of tools to reach the hearts and minds of their owners. Nowadays, business promotion without Instagram is merely impossible. This social media is one of the most efficient ways for your potential customers to find out about you and what you produce. Old-fashioned PR doesn’t work anymore, now everyone is going digital. You don’t need to put a lot of effort into telling the world where you stand and what you sell. The Internet made brands closer to their customers. That’s why the importance of feedback has grown significantly. An advanced process of customer communication will benefit your brand and will help you to reach a desirable image. Some businessmen even hire an SMM specialist to achieve these aims. However, if you don’t want to spend your time and money, modern advanced tools can help you with that. For example, the Instagram saver story by Tools can help you to keep an eye on your competitors. Story saver for Instagram will cope with all your statistics challenges and make your professional life better and simpler.
Time-management
One of the reasons businessmen hire PR and SMM specialists is to save time. When you use your social media for marketing, it can be very time-consuming. From creating a content strategy to maintaining a daily posting, all the steps require an attentive, thorough consideration. There are a lot of things to keep in mind. A crazy level of multitasking is required. Of course, when you’re doing business, you can’t afford to spend a lot of time on social media and communicating with your clients. The average payment of an SMM specialist is pretty high, not every young businessman can hire one. The Instagram bot will become an efficient solution. Bot allows you to plan your posting in advance and posts photos and pictures on your profile automatically. All you need to do is just choose the content, create a caption, and set the time of posting. In this case, your followers will never forget about you and your outreach will grow.
Customer communication
Social media has made it possible that customers now can keep in touch with a brand directly. All a potential customer needs to do is slide into direct messages. Answering customers’ questions and trying to sell and promote your products or services in the process is challenging. You need to be extremely polite, incredibly considerate, unbelievably knowledgeable, and tactful. Sadly, not all people are good communicators or talented sellers by nature. What is more, customer communication is all about different polite clichés. Using them from time to time while chatting with your clients can be exhausting. On the other hand, those clichés made the usage of bots possible when it comes to talking to your clients. Bots can reply to your customers instead of you because they know all the special scripts. The language barrier is not a problem for them, as they can translate messages automatically. All the messages are customized according to a customer’s profile so that a conversation doesn’t look scripted or artificial. The system will notify you about purchases and orders. You don’t have to worry about saying something wrong or replying too late. Bots will engage with your clients efficiently, and you will save a lot of energy and time for completing other business tasks.
Analytics and inspiration
Customer communication is not only about a direct conversation with your clients. It is a lot about the way you present yourself and how your target audience sees you. You can’t build your social media strategy without analytics. Analytics will help you find out which posts and stories are the most popular among your audiences. When you’re closer to your audience and understand their values, it encourages positive feedback. Bots will do all the analytics, so you don’t have to. The system can analyze which posts have got the majority of likes and views, which time is the most successful for posting, and which publications have managed to attract new followers.
Customer communication is key. Engaging with your customers will help you to build your strategy and understand the values you need to transmit to get the attention and admiration of your target audience. Automating the processes of customer communication will result in success, increase the number of your followers and improve your sales.