Today’s consumer marketplace is internet-driven. And as a company owner, you shouldn’t be left behind, or you risk going out of business. After all, everything is sold online these days. Because of this, you need an e-commerce website that enables you to reach more consumers, sell more products, and build your brand. But you can’t achieve this if your e-commerce website is poorly designed and can’t catch your potential customer’s attention.
An e-commerce site with the right design should ideally use the right fonts, words, colors, graphics, and images. As a result, you’ll manage to present your e-commerce store positively, attracting your prospective clients and improving their user experience.
To achieve this, below are website design tips that can help you create a successful e-commerce website:
1. Start With A Strategy
Before you even get to the point of thinking about how to design a website, it’s best first to have an excellent strategy on how to create your e-commerce website. You must do this even if you’re looking to design an e-commerce website with a simple web interface. Doing this is necessary as it allows you to identify the steps to take when selling products or services online. It’ll also help you determine all the relevant details to include in your e-commerce site such as:
- User-friendly and easy navigation menus
- Payments options to be included
- A chatbot that offers your clients 24/7 support whenever they’re experiencing an issue
- A search function that features advanced filtering
- Reviews from your previous clients to boost the trust of your potential customers
With a sound strategy, you’ll be able to determine the must-have features depending on your needs and the level at which you hope your business grows. A strategy also helps you point out your business needs and possible challenges as your company grows.
2. Use High-Quality Pictures
Because website design entails improving the overall aesthetics of your e-commerce platform, you should always use photos with exceptional resolution. And this doesn’t only mean pictures of the products alone, but also the images used in your site’s overall design to captivate a prospective client’s attention. High-quality and relevant photos also create identity, instill emotions, and be remembered with ease.
The product pictures should always have a high resolution because even the slightest blurriness might seem unprofessional for a potential client. As a result, this negatively affects your company’s credibility. You want to avoid this, and the best thing to do is to use clear product images so prospective clients can examine the product you’re offering. The higher the quality of the pictures, the greater the conversion of your potential customers.
3. Keep It Simple
While you might want to display information about your brand, this shouldn’t be at the expense of your user’s overall experience. Therefore, your e-commerce website should have an interface that doesn’t have too many blocks of text. After all, its primary purpose is to generate sales, and too much clutter doesn’t help in any way because it’s distractive. As a result, it becomes a lot harder for your prospective customers to locate a product, and they might opt not to buy from your site altogether.
With this in mind, you should prioritize having a simplistic and user-friendly website that promotes potential clients into buying your products. One way you can do this is by interrogating a straightforward navigation menu. To remove distractions, excessive choices, and unnecessary clutter, you can streamline your product pages and menu options. With these features in place, it’ll be a lot simpler for your clients to search your site and locate whatever item they want without breaking a sweat.
Another effective strategy to ensure your e-commerce website is simple is by reducing the number of ads. This way, your customers’ attention won’t be diverted by these advertisements. In addition, your e-commerce website won’t start to experience slow loading speeds, which ruins your customer’s user experience.
4. Choose Your Colors Wisely
Color plays an integral role when designing an e-commerce site due to its psychological impact on the human brain. Because of this, you shouldn’t ignore its importance because it’ll also be representing your brand. With this in mind, you should choose a color that does an excellent job of bringing out your company’s mood. You can easily achieve this with the right combination of colors that can effectively spark particular feelings and emotions toward your brand or product.
5. Have Your Audience In Mind
There are two sides to web design—subjective and professional. The professional side entails observing the UI and UX trends when designing your website. According to web designers in Atlanta, in contrast, the subjective side is where you think from a customer’s perspective. When taking the latter approach, there are a couple of questions you should ask yourself, including:
- Is your product description precise and loud?
- Can clients easily find information?
- How do you gauge the overall design layout?
- How fast does the customer get to the checkout page?
- Is the navigation easy to maneuver?
Answering these questions is crucial as it helps you better understand what your potential clients want in a website. Doing this will allow you to design an e-commerce website that’s well-designed and easy to navigate. As a result, your customers’ shopping experience will be hassle-free and straightforward, making them satisfied with your overall quality of services.
6. Ensure Your Site Is Mobile-Friendly
Many customers today use their smartphones when shopping on e-commerce websites. Because of this, you must optimize your site for mobile gadgets; otherwise, your potential customers will have a horrible shopping experience and look elsewhere. With this in mind, you should ensure that your e-commerce site is responsive. This way, your customers will enjoy all the website’s exciting features. As a result, you’ll manage to boost your brand’s awareness and reach a broader audience, resulting in a greater conversion rate.
Takeaway
If you’ve decided to transfer some of your business aspects online or are opening a new online business, your e-commerce site must be designed superbly well. Only by doing this will you be able to tap the enormous potential that the online marketplace has to offer. This guide has detailed some considerations when designing your e-commerce website for your business to gain or maintain a competitive advantage.