About 84% of people on the entire planet own smartphones. Using smartphones, people can do anything: surf the Internet, check social networks, answer emails, and much more.
Marketing professionals are constantly looking for ways to find prospects, regardless of the field of activity. No company is guided by the use of one channel for marketing anymore.
This is not a smart decision, because you need to be 100% sure that by using one channel for marketing, you will be able to achieve an effective result. Thus, marketers focus on several channels at once, creating a specific marketing campaign for each of them.
However, many of them are betting on SMM or email marketing, mistakenly overlooking SMS marketing. Each of these types of digital marketing has both advantages and disadvantages. The only thing that is an important differentiating factor is time consumption.
Here’s how long it takes to prepare an email marketing campaign:
- Planning and development take four to eight hours;
- Design development and content planning take eight to ten hours;
- Email optimization for mobile devices takes up to four hours;
- Campaign pre-testing takes four to six hours.
Thus, on average, the development of an email marketing campaign takes up to two days in total.
If we are talking about developing an SMM marketing campaign, then this is also a time-consuming process. Specialists need to come up with content that will be suitable for each social network, post new posts regularly, communicate with users, and much more.
If you value your time and want to save money on digital marketing, then you should try SMS marketing.
Text marketing
People always keep their smartphones close at hand. As soon as they need to do something, whether it is to find information or check social networks, they use their mobile phones for this.
US residents check their smartphones more than 340 times a day. It turns out that they do this approximately every four minutes. These are impressive numbers that marketers should take advantage of.
To develop a text marketing campaign, you do not need to waste time. All you need is contacts, as well as a message, the length of which should not exceed one hundred and sixty characters. That’s a piece of cake.
Advantages
High open rate
Emails can go unread for many days. In addition, most of them can fall into the category of spam, and then all efforts will go unnoticed.
If you are making calls to potential customers, then this can also be useless, since few people like to talk to company representatives. The fact is that it is difficult to refuse on the phone and therefore people simply prefer not to answer calls from unfamiliar phone numbers.
However, when it comes to SMS, everything is much simpler. 98% of all messages are opened. 45% of all text messages get replies. Compared to email marketing, you can only see 20% open rates and 6% response rates.
Straight to the point
The message must be informative. To increase sales, marketers resort to sending links to the official website, a promotional offer, product updates, and more in text messages.
Recipients just need to click on the link to get more detailed information about what the company offers.
Ideally, for an SMS marketing campaign to be successful, all you need is a text marketing platform that is easy to use. In this regard, we would like to introduce Smarter Contact to you.
Smarter Contact
Smarter Contact was created for the needs of marketers. Thus, this platform is equipped with all the necessary functions and settings to carry out SMS marketing campaigns efficiently and quickly.
This platform is designed as simply as possible, so that any specialist, even without experience, can quickly get used to it. One of the biggest advantages of the platform is that it is integrated with the CRM system where you can store your customer database. Thus, you get two solutions in one and it makes no sense to overpay for another CRM system.
How Smarter Contact works
Using the simplest and most effective SMS marketing service, you can start running a text marketing campaign in no time. The first thing you start with is uploading your client list. You can upload both lists of potential customers and lists of regular customers who have already used the services of your company more than once.
After that, you start thinking about the purpose, audience, and message for your new marketing campaign. You just need to come up with a message text, select a contact list and start sending SMS.
On the platform, you can choose templates for text messages, as well as create consecutive messages after the first one. The whole process can be automated. You just need to specify the date and time of sending the first message and all subsequent ones.
You can give campaigns names and labels to make it easier for you to work. You can save them to resend at certain intervals or if your contact list grows.
What if there are no phone numbers?
Let’s say you found a huge list of contacts using various marketing methods. You have names, surnames, and even addresses of your potential customers. However, what if the only thing missing is phone numbers?
Using Smarter Contact, this is no longer a problem. The platform is equipped with the Skiptracing feature. Thanks to this function, you can find the numbers of their mobile phones, having the data of customers.
All you have to do is upload your contact list. You do not need to enter anything manually, because you can import the entire list you have. By launching Skiptracing, you will receive the mobile phone numbers of your contacts in a few minutes.
This feature is unique. It is 90% accurate. For example, if you have a list of 30 customers, then the service, on average, will give you 27 mobile phone numbers. After everything is ready, all you have to do is export this list to the CRM and start running an SMS marketing campaign.
Conclusion
The benefits of text marketing speak for themselves. Companies are making a huge mistake by forgoing the effective results of this type of digital marketing. If this is the goal you want to pursue, then you should use Smarter Contact with built-in CRM, which is easy and convenient to use. Apart from this, the platform is equipped with many advanced features.
Author Bio: I’m Jaylin: Guest post service planner of Leelija and full-time blogger. Favorite things include my camera, traveling, caring for my fitness, food, and my fashion. Email id: editor@leelija.com