When companies think about recruiting their next top talent, they often focus on salary or workplace flexibility. But there’s another factor shaping job decisions that you can easily overlook, which is the type of device you expect your employees to work on.
This article is going to explore the impact that allowing your employees the option to choose their preferred device can have on their productivity, as well as their overall enjoyment working for you.
The Importance of Device Choice For Recruitment
Recruitment today is about more than job descriptions and paychecks. Candidates want to know whether they’ll be set up for success in their new role. By providing your employees with a choice of technology, you communicate three powerful messages:
- We invest in our people. By taking the time to listen to your employees’ preferences and being willing to invest in the technology that allows them to perform at their best, you show that you’re not cutting corners.
- We care about employee experience. A smooth, frustration-free workflow makes employees feel at home and supported from the very beginning.
- We respect personal preference. Professionals will have a device at home that they already know and are familiar with. Giving them the same experience at work creates continuity.
Why Device Choice Impacts Retention Too
By giving your employees the option, you not only improve your chances of winning candidates, but you also improve your chances of keeping them long term. If you ask your employees to work on machines that don’t allow them to perform at their usual speed and quality, it can quite quickly lead them to feel frustrated and dissatisfied. Over time, that can contribute to a higher employee turnover.
It’s also important to note that while having a mix of devices across your team can be hugely beneficial, it only works if you have a managed IT support provider capable of supporting all devices to the same high standard. This ensures employees experience the benefits of choice without being restricted by inconsistent support levels.
Macs are the likely choice: Providing a Competitive Advantage
Unsurprisingly, when offered the option, many employees choose Macs, and not just in creative industries, but even in industries traditionally dominated by Windows.
Why is this? Macs often contribute to:
- Higher satisfaction: Employees enjoy the sleek and intuitive interface, as well as the integration with personal devices.
- Higher productivity: Macs are known for their fast performance and reliability, which employees trust.
Final Thought
Of course, device choice isn’t likely to be the only factor in recruitment, but in a competitive market, small details like this can become key decision-making factors.
For a generation raised on Apple technology, being handed a Mac on day one sends a clear message: you trust them, respect their preferences, and are committed to supporting how they work best.