SEO, social networks, Google Ads, Content Marketing … There are many branches of digital marketing. Nowadays, it is quite a popular learning branch for many students and professional switchers.
And if, in 2022, you strengthen your knowledge in one or the other of these branches, according to your objectives? Let’s discover together 13 online training courses to improve your digital skills in 2022!
1. Training to discover the fundamental principles of digital marketing
Offered by Google, the training “The fundamentals of digital marketing” gives you all the basics of digital marketing. In total, you have 26 modules to learn everything about:
- Content Marketing
- SEO
- Local SEO Services
- Mobile marketing
- SEA
- Emailing
- Social media marketing
In 40 hours, you learn beginner’s digital marketing skills for free. The courses are basically just video tutorials that you can follow from anywhere, on any device (computer, tablet, or smartphone). They are created by Google trainers and followed by a certification that you can proudly display on your website, your CV, and/or your social networks.
To get the latter, you take a 40-question exam at the end of all modules. Similarly, every set of lessons has a kind of homework to submit for students. If you get lost with your writing assignments, you can check out free marketing essays at UK Writix that provide a tonne of information about marketing. Such short essays can help you quickly find answers to your questions and cope with your assignments.
This online training is aimed at both business leaders who wish to develop their own digital strategy and beginners or students in digital marketing.
2. Course to learn content marketing
With the workshop “Promote your business through content “, divided into 4 modules, Google offers you to understand the basics of content marketing, social networks, and video marketing. In 3 hours of training, you will know how to use these tools to promote your business to a qualified audience.
During these courses, you will learn to:
- Measure the performance of your content strategy
- Advertise on video sharing sites
- Developing your social media strategy
With this training, you are evaluated at the end of each theme. You are guaranteed to master new skills, useful for managing and promoting your image as an expert.
3. Modules to set up your advertising strategy
Looking to create an effective advertising strategy? Focus on the training “Promote your business through online advertising”, offered by Google.
Brief, but effective, it lists 5 modules spread over 3 hours, which teach you the techniques to optimize your advertisements. From display to Search Engine Marketing (SEM), via emailing and SEA, this online training offers many video tutorials for:
- Find relevant keywords to use for your ads
- Create and optimize sponsored links
- Defining the right targeting strategy for your display ads
- Improve your bid strategies
- Develop search engine advertising campaigns
As with the previous training, you are assessed at the end of each module to check your knowledge.
4. Training to improve your mobile visibility
In 1 hour flat, Google’s “Reach your audience on mobile” training equips you with all the techniques necessary to reach and convert mobile users. A must at a time when 2/3 of the time spent on the internet is from a smartphone.
In 2 modules, you will know everything about:
- mobile advertising
- A search engine specific campaigns
- How mobile devices work
- Optimizing a website for mobile
Like other Google courses, it remains free and uses video tutorials that you can watch from anywhere.
5. Course to find out how Google’s search engine works
To learn everything about Google, the “Optimize and protect your online campaign” training course is ideal! 7 hours of free lessons are grouped into 12 modules on how to take advantage of your online presence. The key points covered in these tutorials are:
- How search engines work
- The Google Search Console
- The SEO process
- Google Ads
- How mobile apps work
6. A course to better understand Google Shopping
A recognized Google partner, Skillshop offers several training courses on digital marketing. If you have an e-commerce, you will be particularly concerned by the lessons concerning Shopping ads. Indeed, in this online training which lasts 3 hours, you will discover the best practices to properly reference your inventory on Google and appear in the Shopping section.
In total, 7 modules will teach you how to create and optimize product sheets for your Google Shopping ads. You will even know how to launch smart campaigns to increase your visibility… and your conversions!
7. A module to better exploit Facebook Messenger
Facebook, now belonging to the group called “Meta”, provides you with a training hub. The goal? You help to fully master its various tools.
Today we draw your attention to a course dedicated to Facebook Messenger. As you probably know, consumers like to talk to companies before they buy. They particularly appreciate being guided in order to choose the product or service that best meets their expectations.
To this end, Facebook offers you online training to use its messaging tool, in order to create quality conversations with your subscribers.
In just 3 lessons (free), you will know how to improve and deploy a Messenger strategy on your business page.
8. Complete training on digital marketing and social networks
Proposed by Matthieu Blanco, the training “Digital Marketing and Social Networks: the complete guide 2021” is available on Udemy. You benefit from a theoretical and practical part of creating and managing your social media campaigns.
Many international companies offer this course to their employees, such as Netflix, Nasdaq, or Volkswagen.
In total, you benefit from 25 hours of videos divided into several sessions to:
- Define a digital marketing strategy
- Keep a business blog
- Create an ad campaign
- Choose the right social networks for your strategy
- Create the right email campaigns
- Analyze the effectiveness of your strategy
The training is paid, but it offers a solid foundation for business leaders who want to get started in digital marketing. It is also suitable for people in professional retraining or students who are embarking on a digital path.
9. Online training to create an effective sales funnel
On Domestika, Paloma Cordeiro offers you her training “Sales funnel: create a digital marketing strategy” whose objective is to boost your conversion rate.
At the end of the course, you will know how to build a digital journey that leads to purchase. Upon completion of all modules, you receive a certification signed by Paloma Cordeiro.
Namely that this training has already conquered 417 students. Moreover, the trainer collaborates with many major brands such as L’Oréal, Coca-Cola, Accor, and Kaspersky.
You only need 10 lessons and 57 minutes of lessons to acquire or improve your skills. After this online training, you will know how to:
- Reach customers at all levels of the buying journey
- Create relevant ads for your targets
- Understand and create A/B tests
- Measure and optimize your campaign data
- Contact up to 400 customers/month
10. Inbound Marketing training provided by HubSpot
Through this free and certified online training, HubSpot allows you to discover the fundamental principles of Inbound Marketing. More than 1 hour and a half of lessons, divided into 6 modules of 15 videos, will allow you to:
- Understand the basics of inbound marketing
- Create your buyer personas
- Develop the growth of your business
- Define your company’s business goals
The courses are led by 2 different trainers and punctuated by quizzes. In the end, you receive a certification from HubSpot, a renowned company in the Inbound Marketing market. You can proudly display it on your website, your LinkedIn profile, and any other advertising medium!
Conclusion
SEO Services, social networks, Google Ads, digital marketing… choose the training courses that will help you develop your business in 2022!