5 Tips ​​for a Revenue-Generating Magento SEO Strategy

Very few e-commerce systems are more reliable than Magento in terms of functionality. In fact, Magento is the most popular choice among merchants as an e-commerce platform. This is especially true for large-scale retail establishments. Many large companies, like American Express, Puma, and Ford, use Magento. It’s important to note that Magento SEO has great features, including robots.txt file, sitemap.xml, and a number of different ways to redirect pages. 

With that said, there are a few things you’ll need to keep in mind while working with a Magento store. The following are our suggestions for enhancing Magento’s SEO.

1. Improve your site speed 

The speed at which a website load is one of the most important aspects impacting search engine optimization (as Google has mentioned before). In comparison to Magento 1, the default Magento 2 version supports a quicker page load time. However, there is still room for improvement in terms of search engine optimization and the overall user experience at your online store. 

Your page loading report will tell you what needs to be done to optimize and enhance your loading time. Testing your website’s performance requires that you employ several well-regarded page performance tools. 


When using Magento 2, you should enable flat categories, integrate CSS and JS files, leverage Content Delivery Networks (CDNs), Cache Management (CMC), and Image Optimization (ISO).

Installing the Defer JavaScript plugin on your site is a simple way to speed up page load time for Magento 2. As a result, your sites will be able to load faster since HTML and CSS may be loaded before Javascript.

2. Optimize your mobile version

Mobile devices have overtaken desktop computers as the primary means of doing internet searches for most goods and services. Thus, a website that is optimized for mobile use is an essential component of any eCommerce platform. 

In addition, Google greatly values it when determining search engine rankings. Your company’s ability to rank well in search engine results may suffer if your mobile version is slower than your desktop site, resulting in lower traffic and fewer opportunities to generate leads and revenue.


Google has a mobile-first indexing strategy. Therefore, you should build a quick, mobile-friendly website. 

The speed of the mobile version on any device is already supported fairly well by the Magento 2 default. However, Google’s latest initiative on Accelerated Mobile Pages (also known as Google AMP) may be worth checking out.

3. Take advantage of Google AMP

In 2016, Google introduced its Accelerated Mobile Pages (AMP). You may see the AMP sites (typically on the first page of the search results) with the lightning sign. For SEO purposes, it’s projected that the AMP would be four times quicker than traditional mobile sites. 


SEO for Magento-powered e-commerce sites relies heavily on site architecture or the layout of the pages on your site. Therefore, keep the site structure as basic as possible, and you’ll be on the right track. 

The homepage of most Internet shops has a significant impact on the page views of your items. The more levels it has, the lower the page rank will be. Keep it no more than three clicks away from the homepage to make it easier for customers to find a certain product. Thanks to this, your site’s robots will be able to find their way around more easily.

4. Connect with Google Search Console and Google Analytics

Setting up Google Search Console (also known as Google Webmaster Tools) and Google Analytics is the first step in getting started with optimization for search engines in Magento 2. 

Google Search Console allows you to keep tabs on the visibility of your site in search engine results and understand how well Google is crawling it. To keep track of page views, Google Analytics is a useful tool. 


Sign up for both of these services as it is free and simple.

5. Migrate to HTTPS

Generally speaking, HTTPS is a safer variant of HTTP. Transporting data securely is made possible via HTTPS and the Secure Sockets Layer (SSL). This is an important distinction for Google; therefore, pay attention to it. Google has publicly stated that they support the use of HTTPS over HTTP for search engine ranking purposes. 


Tracking your HTTPS migration in Google Analytics and Webmaster Tools is essential if you’re already using HTTP and want to switch to HTTPS. In order to monitor and analyze data, you may need to make certain adjustments.

An Extra Tip: Do Keyword and Competitor Research

The primary goal of SEO is to ensure that your site ranks as highly as possible for relevant keywords that your visitors are searching for. Thus, keyword research is a critical component of a website’s success. Google’s keyword planner is a useful tool in this regard. In addition, Ahrefs and SEMRush are two of the most widely used tools. 

Not only can you select the perfect keyword using this tool, but you can also see what your competitors are up to and how they rank. What are the most frequently used phrases? What is the most popular search term for them? What are the hot-selling items’ keywords? 

If you want to rank for a high-volume keyword, you’ll have a better chance if you focus on a single term or topic on each page.

In Conclusion

Magento store owners may rejoice that the platform is well-suited to search engine optimization. Many SEO aspects such as robots.txt, redirects, metadata, and sitemap.xml may be customized by store owners due to the platform’s open-source nature. The multifaceted navigation and absence of a blog are two SEO challenges that Magento shop owners and Seo experts may encounter. Still, these concerns may be addressed with the right tools.