Iningi labaklami bewebhu baqeqeshwe ngendlela efanayo yokudla kwamadeshibhodi e-SaaS, izitolo ze-ecommerce, kanye nemikhiqizo yendlela yokuphila. Ngakho-ke lapho inkampani yokusungula izinto, umhlinzeki ophikisayo, noma umenzi webhoyila efika endleleni, umuzwa uwukufinyelela incwadi yokudlala efanayo: ividiyo yeqhawe, ukuthayipha okukhulu, ukuskrola kwe-parallax. Lowo muzwa cishe awulungile ngaso sonke isikhathi.
Abathengi bezimboni abaziphathi njengabathengi. Bafika nenombolo yengxenye, isikhathi esibekiwe, kanye nokubekezelela ukungqubuzana okulinganiswa ngemizuzwana. Uma umklamo wakho ungakunaki lokho, wakhe isayithi elihle elihlulekayo abantu okwakufanele libakhonze kuphela.
Nansi indlela yokucabanga ngomsebenzi wokuklama nokuthuthukisa amakhasimende asembonini enkulu ngaphandle kokulahlekelwa ubuciko bakho.
Yazi ukuthi ubani ngempela ongakolunye uhlangothi lwesikrini
Umuntu osebenzisa indawo yezimboni akuyona umuntu othenga kalula. Umphathi wokuthenga, unjiniyela wezitshalo, noma umqondisi wokulungisa onenkinga ethile. Bavame ukuba sedeskithophu endaweni enomsindo, ngezinye izikhathi ocingweni elolini, futhi cishe njalo bangaphansi kwengcindezi yesikhathi.
Lokho kushintsha indlela "i-UX enhle" ebukeka ngayo. Abasebenzisi be-B2B bajezisa ukungezwani kakhulu kunabathengi ngoba isikhathi sabo siyakhokhiswa futhi izinqumo zabo ziyahlolwa. Isifundo sezindawo zezimboni silula: ukucaca kunqoba injabulo, kanti ukucaca kunqoba ukukholisa.
Humusha lokho kube yincazelo emfushane. Buza iklayenti ukuthi yimiphi imibuzo emithathu umthengi ayibuzayo ngaphambi kokuthatha ifoni. Bese uqinisekisa ukuthi lezo zimpendulo zibonakala ngaphezu kwamakhasi abalulekile.
Ukwakhiwa kolwazi ngumsebenzi wangempela wokuklama
Bheka indawo yomhlinzeki eyakhiwe kahle - isibonelo, umthengisi wezinto zokwakha Izinsizakalo Zobumba Ezihlukahlukene, Inc. Uzoqaphela ukuthi ukuzulazula kuhlelwe ngezindlela ezimbili: izinto abazithengayo kanye nezimboni abazisebenzelayo. Lokho akuyona indlela yokukhetha isitayela. Kubonisa indlela umthengi afuna ngayo.
Umenzi wezitsha zobumba ofuna i-kaolin akanandaba nendaba yomkhiqizo wakho. Bafuna ukuqinisekisa ukuthi uyiphatha, ukuthi injani, nokuthi ngabe ukhonza isifunda sabo. Ukwakheka okubonisa leyo modeli yengqondo kuzodlula noma yikuphi ukuchuma okubonakalayo okubeka phezulu.
Ngaphambi kokuvula i-Figma, dweba uhlu lwezinhlobo. Amakholomu amabili ebhodini elimhlophe. Elinye lalokho okuthengiswa yinkampani, elinye lalabo abakuthengayo. Ikhasi ngalinye esakhiweni kufanele lifinyeleleke ngokuchofoza kabili kusuka ohlangothini ngalunye.
Ukusebenza kahle kanye nokufinyeleleka akuyona into ongayikhetha kubathengi bezimboni
Amanethiwekhi ezitshalo awasheshi. Ukuxhumeka kwensimu akuthembekile. Uma isigaba sakho samaqhawe sidlala ividiyo ye-4MB ngokuzenzakalela, usuvele ulahlekelwe umthengi eTennessee yasemaphandleni endaweni eshisayo.
Eyakwa-Google Amavidiyo we-Core Web Isiqondiso sishukumisela i-LCP esheshayo kanye nezakhiwo ezizinzile, futhi lezi zilinganiso zibaluleke kakhulu, hhayi kancane, ezindaweni zezimboni. Okufanayo kuya ngokufinyeleleka: abathengi abadala, izindawo ezinokukhanya okuncane, kanye nezandla ezigqokwe amagilavu kuma-touchscreen kuyizimo zangempela.
- Nciphisa isisindo semidiya. Izithombe ezimile nezilungiselelwe kahle zidlula ividiyo yangemuva ekhasini lokuthenga. Londoloza ukunyakaza kwezifundo zamacala.
- Hlonipha ukunyakaza okuncishisiwe. Hlonipha umbuzo wemidiya encishisiwe ethandwayo. Onjiniyela bezitshalo abasebenza amashifu amade bazokubonga.
- Shaya i-WCAG AA okungenani. Umehluko omkhulu, izimo zokugxila kwangempela, kanye nokuzulazula kwekhibhodi akuyona indawo yokufinyeleleka. Yizinto eziyisisekelo.
- Hlola uxhumano olugoqekileUma isayithi lingasetshenziswa ku-3G ehamba kancane ku-Chrome DevTools, alisebenzi engxenyeni yezwe.
i-pography kanye nolimi olubonakalayo lwezilaleli eziqotho
Imboni ayisho ukuthi kubi, futhi ukuba qotho akusho ukuthi kuyacasula. Kodwa irejista ebonakalayo kufanele ibonise ikhono, hhayi ukuphishekela izitayela. Amafonti amakhulu abonisa izinto ezisetshenziswa uhlobo lwezingubo zasemgwaqweni azobonakala engabalulekile kumphathi wefektri ocabanga ukuthi izinto zimbi.
Thembela kuma-humanist sans-serif noma ama-transitional serif anezinombolo eziqinile. Imininingwane, izinombolo zezingxenye, kanye namayunithi okulinganisa avela yonke indawo kula masayithi, ngakho-ke izibalo zethebula kanye nokubhanqa okucacile kwe-monospace kwamathebula edatha kuyafaneleka isikhathi.
Umbala kufanele usebenze, hhayi ukuhlobisa. Gcina i-accent enamandla yama-CTA kanye nama-callout ahlobene nokuphepha. Konke okunye kungahlala ku-palette evinjiwe engancintisani nezithombe zomkhiqizo.
Amaphethini wokuqukethwe aguqula imboni enzima
Ukukhiqizwa kwabahlinzeki bezimboni akuvamile ukwenzeka ngesimo esikhazimulayo phansi kwekhasi lokufika. Kwenzeka lapho umthengi ethemba ukuthi uyayiqonda inqubo yakhe.
- Amakhasi ezinto ezibonakalayo kanye nomkhiqizoFaka amafomu, amamaki, izinhlelo zokusebenza ezijwayelekile, kanye nokuthi yiziphi izimboni ezizisebenzisayo. Ikhasi elichaza indlela yokulahla izinto ezingafuneki kufanele lifundeke njengeshidi lemininingwane, hhayi incwajana.
- Amakhasi emboni. Lingisa umhlaba wamakhasimende. Ikhasi lezinkampani ezisungula amabhizinisi kufanele lisebenzise ulimi lwezinkampani ezisungula amabhizinisi, hhayi ikhophi yokumaketha ejwayelekile.
- Ukucaca kwendawo yesevisiUma iklayenti lithumela emazweni ayishumi, libhale ohlwini. Abathengi bayazikhipha ngokushesha uma bengakwazi ukubona.
- Indlela yokuxhumana yangempelaInombolo yocingo ekhanda idlula noma yiliphi i-chatbot. Kwamanye amakhasimende, leso sinqumo esisodwa siphakamisa imibuzo efanelekile kunanoma yikuphi ukwakhiwa kabusha.
Ukudluliselwa okugcina isayithi liwusizo
Amakhasimende ezimboni awavamile ukuba nethimba lokumaketha elilinde ukugcina i-CMS eyinkimbinkimbi.
Khetha isitaki iklayenti elingasibuyekeza ngempela. Isakhiwo se-WordPress esithambile esinamabhulokhi enziwe ngokwezifiso zemininingwane yomkhiqizo sizohlala isikhathi eside kunesethaphu esingenamakhanda esenziwe ngokwezifiso esingathintwa muntu kubasebenzi.
Bhala phansi amaphethini. Qopha i-Loom emfushane lapho ungeza izinto ezintsha noma ikhasi lomkhakha. Ezinyangeni eziyisithupha kusukela manje, lapho iklayenti lithola i-vertical entsha, kufanele likwazi ukushicilela ngaphandle kokukushayela ucingo.
Umklamo wamakhasimende ezimboni ovuzayo wokuzibamba. Hlubula okungamsebenzeli umthengi, ulole okumsebenzelayo, bese umsebenzi uphela ungomunye wemisebenzi eyanelisa kakhulu ozoyithumela unyaka wonke.